Military families represent a unique and valuable market segment that offers significant opportunities for businesses looking to grow their customer base. … Read More
Author Archives: militaryadver
Military Advertising During a Recession Can Help Your Budget Go Further
When it comes to managing a business, owners often wear many hats, and making sure your marketing efforts go farther is imperative. Advertising during a recession makes this goal even more critical but it’s also more challenging to stretch your … Read More
How To Market to the Military Community Despite PCSing
The PCS, or Permanent Change of Station, is a common occurrence that takes place throughout a military career. On average, military families will move at least once every two to four years. When it comes to advertising to military families, … Read More
2023 BAH Rates Are Increasing, Local Businesses Can Benefit
When troops are serving our country and need housing, there are allowances afforded to them to help offset these costs. Known as Basic Allowance for Housing (BAH), these benefits are provided to those who aren’t living in housing provided by … Read More
How To Market To and Support Military Families Before the Holidays
The holiday season can be tough for military families, especially if they are “PCSing” or if the active-duty spouse is on deployment. Add higher prices to the mix, and you have a recipe for disaster. Though the military is recession-proof, … Read More
How To Offer Military Discounts the Right Way
Using military discounts to attract new and old customers is a great way to build your business. The military community has over $1 trillion in buying power with diverse interests, wants, and needs. Positioning your business to capture some of … Read More
5 Tips for Military Advertising To Gain Conversions
Today, there are around 18 million Veterans and over 1 million active-duty military members who make up the military community. These numbers expand further when you include their immediate families. In total, the military community equates to around $1 trillion … Read More
Why You Should Advertise To Military Families
Everyone wants to support military families. We hear it over and over again. Yet, many businesses don’t put their money where their mouth is because they often assume there’s no real return on investment. This is actually far from the … Read More