Using military discounts to attract new and old customers is a great way to build your business. The military community has over $1 trillion in buying power with diverse interests, wants, and needs. Positioning your business to capture some of this revenue means finding your audience and presenting your goods and services in the right manner. Learn more about using discounts for the military in a respectful way that provides value and helps you convert.
How To Offer Military Discounts
Offering successful military discounts comes down to the details, and while military households make for a great target market, you’re going to need to go about it the right way:
- Connect within the military community from a place of respect, not exploitation.
- Provide value in your offer.
- Use commemorations and anniversaries respectfully to provide military discounts.
- If you are offering military discounts, be sure to adjust for the uptick in business.
- Collaborate with people inside the military community to hone your message and reach the right audience.
Developing Holiday Military Discounts for Your Business
Military holidays can be great opportunities to grow your business with military consumers, but failing to cut through the noise or present things in the right way can lead to quite the opposite effect for your business.
A great case study for what not to do when considering military discounts for businesses can be seen in this Virginia restaurant’s 9/11-themed menu. While not aimed strictly at the military, it was in poor taste no matter what the intention was.
The key for holiday discounts, or for military deals any time of year, is to provide value and present the offer in a respectful, genuine manner.
Reaching the Military Community the Right Way
It’s one thing to use military discounts; it’s another to do so in an effective manner. Even if you do generate a sale from discounts for military personnel, you’re going to have a hard time retaining customers if the rest of the experience isn’t up to par.
Discounted prices can trigger larger amounts of sales, and you’ll want to make sure that your company is capable of fulfilling orders with an increase in demand for a better customer experience.
Reaching the military community is also important. What good is a discount for military members if nobody sees it?
Being involved in the military community is a great way to connect and build genuine relationships. Putting your face out there in the community will help you cut through the noise and provide a solution for what military households are in need of.
This can include interacting with the community virtually on popular military-related websites, social media platforms, and in real life.
Lastly, setting up military discounts means having a system that verifies that people are, in fact, part of the military community. This can be as simple as having someone check military credentials on-site or using an online service to verify IDs.
At the end of the day, making sure you are a face and a voice within the military community and properly implementing strategies will help you reach a wider audience and inspire repeat business in the future.
How To Offer Military Discounts Online
Offering a military discount online can come in many shapes and forms, but not all of them are equal.
Using social media is a great way to present military discounts, but this is only true if you have a following. In today’s world, there are so many profiles, pieces of content, and platforms that it can often be difficult to stand out, even with exceptional content.
The effects of social media on coupon strategy can also backfire if you make deals exclusive to social networks.
Not everyone has every platform online, and alienating customers with discounts that are only available through social media has the potential to make loyal customers feel cheated.
But if you’re looking to use the Internet as your advertising platform, going directly to your audience is exactly what you need to do. This is where MilitaryAdvertising.com can help.
MilitaryAdvertising.com Can Help
As a DoD contractor, our websites provide tailored content built explicitly to reach the military community and drive traffic through guides, blogs, news, and more.
Both MyBaseGuide and VeteranLife provide your business with a chance to reach active-duty military members and Veterans, alike. Beyond simply advertising on our web pages, we also offer curated content for guest spots on our blogs, pages dedicated to military deals, and more.
Military discounts are a powerful tool, but if not executed the right way, they won’t provide the return you’re looking for. Team up with our experts and learn more about how we can help you grow your business. Contact us today.