For marketers, the holiday season is a high-stakes sprint—and waiting for Black Friday means fighting for attention in an already overcrowded space. But Veterans Day gives you a chance to stand out earlier and connect more meaningfully.
Here’s why a strategic pivot to Veterans Day works.
- Connect with a $1 Trillion Economic Force
The military community is a major economic force. Veterans and military families support brands they trust—especially those that align with their values.
- Embrace Purpose-Driven Marketing
This audience is drawn to companies that genuinely recognize service. A message of appreciation on Veterans Day builds emotional connection and brand loyalty. A 2023 report from PwC found that 80% of consumers are more likely to buy from a company that stands for something that aligns with their own values.
- It’s a Day of Meaning, Not Just Discounts
Originating as Armistice Day in 1919, Veterans Day honors all who have served. Campaigns that reflect that meaning resonate far more than generic sales messaging.
Proof That This Strategy Delivers
A perfect example is the campaign we ran for Aspen Dental. During the month of November, their campaign on our network didn’t just meet its goals—it achieved a 496% overage on its deliverability targets.
For a marketer, that number means one thing: we delivered nearly five times the expected reach because the military audience was so receptive to a trusted brand with a meaningful message. This is the result of combining a smart campaign with a network this community relies on every day. Through MyBaseGuide, VeteranLife, and MilSpouses.com, we connect our partners with the right audience, in the right context, to deliver exceptional results.
The Final Takeaway
While most marketers will instinctively join the fight for attention in an overcrowded space, the smartest ones will sidestep the chaos. By choosing to connect meaningfully on Veterans Day, you aren’t just running a different race—you’re building a relationship that will have value long after the finish line.
Plan Your Impact – With Veterans Day just three months away, now is the time to build your campaign.
By: Brianna George