Audience
The Complete Guide to Military Spouse Marketing
Military spouses are often the primary household decision-makers. Here's how to reach them authentically and build lasting relationships.
December 12, 2025•8 min read
Resources & Insights
The Military Marketing Knowledge Base
Deep dives into audience strategy, market data, and proven tactics for reaching the military community authentically.
Featured
Market Data
2025 Military Consumer Spending Report
Breaking down where the $1.2 trillion goes—and the categories ripe for growth in the military market.
December 5, 2025•10 min read
Best Practices
How to Recover When Military Marketing Goes Wrong
When your military marketing misfires, the recovery matters more than the mistake. Here's the playbook for rebuilding trust.
November 20, 2025•7 min read
Audience8 min read
The Complete Guide to Military Spouse Marketing
Military spouses are often the primary household decision-makers. Here's how to reach them authentically and build lasting relationships.
December 12, 2025
Market Data10 min read
2025 Military Consumer Spending Report
Breaking down where the $1.2 trillion goes—and the categories ripe for growth in the military market.
December 5, 2025
Best Practices7 min read
How to Recover When Military Marketing Goes Wrong
When your military marketing misfires, the recovery matters more than the mistake. Here's the playbook for rebuilding trust.
November 20, 2025
Strategy5 min read
Why Your 'Early Black Friday' Deals Are Failing (And What to Do Instead)
Veterans Day offers a chance to stand out earlier and connect more meaningfully than competing in the Black Friday noise. Here's how to leverage it.
November 8, 2025
Audience4 min read
Why Military Families Are the Best Customers
Military families represent a unique demographic with high loyalty, strong purchasing power, and tight-knit community networks that amplify word-of-mouth.
October 15, 2025
Strategy6 min read
Military Advertising During a Recession Can Help Your Budget Go Further
When budgets tighten, smart marketers look for audiences with stable income. The military community offers exactly that—with guaranteed paychecks and benefits.
September 22, 2025
Strategy5 min read
How To Market to the Military Community Despite PCSing
Military families move every two to four years. That's not a challenge—it's an opportunity to capture customers who are constantly in-market for services.
August 30, 2025
Market Data3 min read
2025 BAH Rates Are Increasing, Local Businesses Can Benefit
Basic Allowance for Housing increases mean more spending power for military families in your area. Here's how local businesses can capitalize.
August 12, 2025
Strategy4 min read
How To Market To and Support Military Families Before the Holidays
Holiday season hits different for military families—deployments, solo parenting, distance from extended family. Brands that acknowledge this build lasting trust.
July 18, 2025
Best Practices5 min read
How To Offer Military Discounts the Right Way
A military discount isn't just a price reduction—it's a signal of respect. But get it wrong, and you'll lose the community's trust. Here's the playbook.
June 25, 2025
Best Practices6 min read
5 Tips for Military Advertising To Gain Conversions
With around 18 million veterans and over 1 million active-duty service members, the military market is massive. These five tactics will help you convert.
May 14, 2025
Platform Spotlight3 min read
For MyBaseGuide, Reviews Are In
MyBaseGuide has become the go-to resource for military families researching their next duty station. Here's what advertisers need to know.
April 8, 2025
Getting Started4 min read
Why You Should Advertise To Military Families
The ROI case for military marketing is compelling: loyal customers, strong purchasing power, and a community that rewards brands who show up authentically.
March 20, 2025
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